Any affiliate from experienced to newbie knows the essential truth — creating a campaign without proper analysis and optimization is nothing, and affiliate tracking software is the key tool to good profits and results.
We have prepared a list of things to look for in the trackers as well as collected some of our most recommended affiliate tracking software, including pricing, features, and plans.
Let’s break down tracking software and get you started!
How to Choose the Right Affiliate Tracking Software for Your Business: Key Features
If you’re thinking about how to choose affiliate tracking software and asking what features should I look for in affiliate tracking software, we got you!
Obviously, you can start with the trial period and assess all the features and pay attention to several crucial factors. This is a great way to see which tool works best for you and your goals.
Let’s dive into the main criteria on selecting the best tracker and the key features to look for in the software.
Key features to check in trackers
- Detailed analytics.
A top-tier affiliate tracking solution should provide extensive analytics capabilities. This includes thorough insights into clicks, conversions, sales, and overall revenue generation.
- Real-time data updates.
Having access to real-time data is vital for managing your affiliate marketing campaigns effectively. This feature allows you to monitor campaign performance continuously, facilitating quick change in campaigns and strategy optimization.
- Integration with other tools
The software should integrate with your existing marketing ecosystem, including CRM systems, email marketing platforms, and e-commerce solutions. Effective integration ensures smooth data flow across systems.
- Anti-fraud protection and mitigation
Well-built fraud detection and prevention are essential. Ensure that the software incorporates advanced tools to identify and stop any fraud, and warn you about potential traffic of low quality or bots.
- Multi-channel tracking.
It’s crucial for the best selling affiliate tracking software to possess the capability to manage campaigns across multiple channels. Your affiliate tracking software should support various platforms—such as social media, email, and websites—allowing you to broaden your reach and optimize performance across different channels.
- Affiliate management features.
Consider software that includes comprehensive affiliate management tools. Features such as smart links, extensive API access, and audience segmentation can drive better results.
Finally, here are a few tips from our team to help you make the right choice. You can use it as a checklist!
Tips to choose the best affiliate software
- Assess usability.
First of all, you need to navigate the interface and determine if it’s user-friendly and intuitive for your team.
- Test features.
Experiment with key functions like reporting, commission management, and integration capabilities to see if they meet your specific needs. - Evaluate tracker’s support.
Interact with customer support during the trial to gauge responsiveness and helpfulness, which can be vital when issues arise.
- Check users’ feedback.
Search the internet and compare diverse opinions on the software's effectiveness and ease of use, make sure to check different reviews, not only good ones.
- Compare options.
Use the trial period to compare multiple software solutions side by side, including pricing, features, support and other tools to help you make a more thoughtful decision.
Now that you know all about choosing the best tracking solution, let’s get down to the list of popular affiliate marketing tracking software!
List of Affiliate Tracking Software in 2024: 6 Best Options
Below you can see a list of not only cheap or free affiliate tracking software, but also time-proven efficient trackers to enhance your results in 2024.
1. Voluum
Voluum stands out as a top notch performance marketing platform, delivering a complete solution for advertisers, affiliate marketers, and media buying teams to enhance and assess their online advertising initiatives.
This platform boasts an extensive array of tools and features that empower marketers to monitor, evaluate, and refine their campaigns across various channels such as native, push, display, and mobile.
You can find several valuable features using Voluum tracker:
- High speed.
It utilizes 7 data centers for rapid user redirection and minimizes click loss and ensures smooth operation even if one center faces issues.
- Cloud Hosting.
Eliminates the need for costly self-hosted servers.
- Data protection.
Ensures traffic is safe from third-party access and potential hacks.
- Split testing.
Offers split-testing options for Single Offers to identify the most profitable campaigns.
- AI optimization.
Leverages AI to identify high-performing offers and automatically adjusts traffic distribution.
Pricing starts from $199 per month, offering no free trial, which can be a drawback for some affiliates.
2. Keitaro
Keitaro is a self-hosted platform packed with features tailored for experienced media buyers. Additionally, Keitaro boasts a highly responsive support team, making it accessible even for newcomers who may lack experience in server management.
It was launched to the public in 2017, and has earned the reputation of a renown tracker, thanks to over seven years of expertise in affiliate marketing that the company has leveraged to design and refine its tracking solution.
This tracker has quite a bunch of features that can attract affiliates:
- Traffic tracking.
Monitors all types of traffic, including organic visits, with detailed incoming parameters like keywords and search engines. - Local landing pages.
Creates and manages local landing pages directly within the platform using a built-in editor. - Traffic simulation.
Utilize a traffic simulation tool to test your funnel and ensure all flows and filters function correctly. - Click parameter management.
Records up to 32 click parameters, including dynamic values from advertising sources. - Non-unique visit tracking.
Assesses click uniqueness with IP/UA tracking and associate them with specific streams for consistent landing page visits. - Advanced traffic filtering.
Offers over 30 internal filters to ensure only targeted clicks are accepted; custom filters can also be created.
The price is really affordable, monthly payment is $49 and there’s an opportunity to use the cheap affiliate tracking software for 14 days as a trial.
3. Redtrack
RedTrack is a renowned tracking tool that has received the Customers' Choice Award for two consecutive years.
Launched in 2017, RedTrack was designed to simplify data consolidation and reporting for media buyers. Today, the team operates across five countries and interacts with customers from 107 nations on a daily basis.
Redtrack provides not only traditional but also professional features to its clients:
- Ad tracking.
It allows users to monitor all campaigns using a unified ad tracking tool. - Traffic rotation.
Due to the implementation of automatic traffic distribution strategies, there’s a huge chance to enhance ROI. - Real-time reporting.
Provides an opportunity to access and track all your metrics in real-time through a single interface. - Automation tools.
There are many automation tools to scale and optimize affiliates’ media buying efforts. - Auto-optimization features.
Any marketer can benefit from automated traffic distribution, rotation rules, and smartlinks. - Multiple ad accounts management.
It’s possible to work with multiple ad accounts from one RedTrack interface.
Solo monthly plans start from $149 per user, which is pretty much normal for the market.
4. BeMob
BeMob is a tracking platform tailored for affiliate marketers, enabling them to effectively track and optimize their advertising campaigns. Established in 2015, BeMob has transformed from its initial concept into a respected tracking solution within the industry.
The platform equips marketers with a comprehensive set of tools for closely monitoring their campaigns, providing users with access to a vast range of data, currently offering 67 metrics. It also supports the creation of custom metrics, ensuring that every critical analysis requirement is met.
There are some analytics and tracking features that make BeMob a unique tracking solution:
- Track both with or without redirect.
It’s possible to use BeMob Direct Pixel to track campaigns on platforms like Facebook, Google Ads, and Bing without needing accepted campaign links.
- Apply multi-cost and payout tracking.
Allows to set cost models (CPA, CPM, CPV, or Revshare) and choose payout methods (auto or manual) for detailed profit metrics.
- Try custom conversions.
There’s an opportunity to track upsells and post-installs with up to 30 custom events to analyze traffic conversion rates.
- Cookieless tracking possibility.
Offers to utilize advanced tracking modes for bypassing browser policy restrictions. - Remote control ability.
Campaigns management directly from BeMob to avoid click loss, cost discrepancies, or budget issues with traffic sources as well as full-powered API for easy integration with other platforms.
It’s possible to use this tracking software for free during a month, including 100,000 events, then the price starts from $49 for a professional plan.
5. CPV Lab
CPV Lab is an ad tracking and attribution platform. With the tracking solution, affiliates can monitor your campaigns across various channels, accurately attribute conversions to the appropriate sources, conduct split tests on landing pages and offers, filter out bot traffic, and utilize a conversion API to report conversions back to your traffic sources.
As a self-hosted performance marketing tracker, CPV Lab enables affiliates to track all your marketing campaigns, providing you with the essential data needed to optimize marketing strategies.
Take into account this unique features of CPV Lab:
- Campaign analytic.
Offers the possibility to analyze revenue data effectively to enhance profits and maximize ROI, supported by over 20 metrics related to clicks, conversions, and revenue.
- Access to limitless ads and creatives.
Possibility to create an infinite number of ads and monitor their performance individually across various combinations of keywords, pages, and offers.
- Visitor trends insights.
Affiliates can access GEO-stats and detailed analytics to identify the most lucrative visitor locations.
- API Integration.
Opportunity to transfer data from CPV Lab Pro to external applications programmatically. Manage your landing pages, offers, and campaigns through the powerful API capabilities.
There’s a 14-days free trial, after that pricing starts from $47 per month.
Conclusion
Go ahead and choose one of the 6 best selling affiliate tracking software in the market and boost your CR easier while simplifying your optimization.
If you look for even more profits, test offers from us, you’ll get a double income for sure!
As always, the MaxWeb team is here to help and guide you along the way. If you have any questions, reach out to our team and we’ll help get you started.