Affiliates are always after ways to improve their SEO scores through various means. Many of them focus on optimizing their website to make it as visible as possible to Google and other search engines. Popular SEO methods include using the correct keyword density, proper site tagging, and creating quality backlinks. These are all important facets of SEO, but link building is perhaps the most essential part of any affiliate's SEO strategy.
Search engines use algorithms to determine a website's rank. These algorithms take into account many factors, including the number of backlinks pointing to a site. The more backlinks a site has, the higher it will rank. Of course, not all backlinks are created equal.
Links from high-quality websites are given more weight than those from lower-quality sites. This is why affiliates should focus on building links from authority websites. There are many ways to make links from authority websites, and in this article, we will try to explain the process a bit better and hopefully teach you a thing or two about it!
What is link building and why is it important for SEO?
Link building is the process of getting other websites to link back to your website. This is important for SEO because, as we mentioned before, the number of backlinks pointing to a website is one of the factors that search engines take into account when determining a website's rank.
In other words, the more links you have pointing to your website, the higher your website will rank. Of course, it's not just the quantity of links that matters, but also the quality. Backlinks from recognized authority sites are of a much higher value than links from lesser-known websites.
This is because search engines interpret links from authority sites as an endorsement of your website. So, if you can get links from authority websites, your website's SEO score will improve.
What is an authority website?
An authority website is a website that is respected by other websites and considered an expert in its field. Search engines also view authority websites as more trustworthy, and therefore, rank them higher in the search results.
Many factors contribute to a website's authority, but some of the most important ones include the age of the domain, the number of backlinks pointing to the site, and the quality of those backlinks.
In general, it is much harder to build links from authority websites than from other types of websites. This is because authority websites are much more selective about who they link to. They want to make sure that the sites they link to are of high quality and relevant to their content.
As an affiliate, your goal should be to build links from as many authority websites as possible. There are many ways to do this, and we will go over some of the most popular methods below.
1. Creating great content
One of the best ways to get links from authority websites is to create great content that they will want to link to. This can be anything from a blog post to an infographic or an expert roundup.
The important thing is to create something genuinely useful and interesting for the people who run the authority website. If you can do that, then there is a good chance they will link to your content.
2. Guest posting
Guest posting is when you write an article for another website in exchange for a link back to your site. This is a great way to get links from authority websites because it allows you to get your content in front of their audience.
However, guest posting can be difficult to do if you don't have a good relationship with the website owner. It is also important to make sure that you are only guest posting on high-quality websites that are relevant to your niche.
3. Broken link building
Broken link building is a process where you find broken links on an authoritative website and then offer to replace them with a link to your website.
This is a great way to get links because it not only helps the website owner but also provides value to their readers.
4. Sponsorships
Sponsorships are when you pay a website to link to your website. This is usually done through banner ads or paid blog posts.
The critical thing to remember with sponsorships is that you need to make sure the website is relevant to your niche and has a good reputation. Otherwise, you could end up paying for a link that doesn't do anything for your SEO.
The different types of links that you can build
1. Dofollow links
Dofollow links are the most common type of link, and they are also the most valuable for SEO. This is because search engines follow these links when they crawl the web.
When a search engine crawls a website, it will look at all the links on that website and follow them to the other websites they link to. This allows the search engine to discover new websites and add them to their index.
The more do follow links you have pointing to your website, the more authority your site will have in the eyes of the search engines.
2. Nofollow links
Nofollow links are less common than do-follow links, but they can still be valuable for SEO. This is because they tell search engines not to follow the link.
Nofollow links are usually used in blog comments and sponsored posts. They can also be found on some social media websites. Even though search engines don't follow nofollow links, they can still help your website in two ways.
First, they can help you get traffic from people who click on the link. Second, they can add to the overall authority of your website if the site that is linking to you has a lot of authority itself.
3. Reciprocal links
Reciprocal links are when two websites agree to link to each other. This used to be a common practice, but it is now considered to be bad for SEO.
This is because reciprocal links are often not relevant, and they can also be seen as a form of link buying. As a result, most search engines will discount the value of reciprocal links.
4. Directories
Directories are websites that list other websites in specific categories. For example, there are directories for health websites, business websites, and education websites.
Submitting your website to a directory can help you get a backlink, but it is important to make sure that the directory is high-quality and relevant to your website. Otherwise, the link could do more harm than good.
5. Social media
Social media websites are a great way to build links. This is because you can share your content on these websites and then people can share it with their followers.
The more popular your content is, the more likely it is to be shared, and the more links you will get.
It's important to note that not all social media links are equal. For example, a link from Twitter will carry more weight than a link from MySpace.
Tools and resources that will help you with your link-building campaigns
When building links, tools can be a great way to make things faster and easier for you! Here are a couple of tools you can use to help with your link building:
Google Search Console
Google Search Console is a free tool from Google that allows you to see how your website is performing in the search results.
It also provides information on the keywords that people are using to find your website, as well as the links that are pointing to your website.
Ahrefs
Ahrefs is a paid link-building tool that provides detailed information on the links pointing to your website. It also has several other features, such as keyword research and website audits. This online platform can be a real game-changer for your business.
Google Analytics
Google Analytics is a free tool from Google that allows you to track the traffic coming to your website. It also provides information on the keywords that people are using to find your website, as well as the links that are pointing to your website.
If you want to build high-quality backlinks, it is important to focus on link-building tactics that will generate links from high-quality websites. These websites are usually relevant to your website and have a high PageRank.
Some of the best ways to get high-quality backlinks include guest blogging, directories, and social media.
Conclusion
Now that you know some of the best ways to get high-quality backlinks, it is important to focus on link-building tactics that will generate links from high-quality websites. These websites are usually relevant to your website and have a high page rank.
Have you ever worked with link building, what were your results? Share your experience with us in the comments below!