It’s statistically proven that users notice mobile native advertising 53% more than traditional display advertising, making the traffic source really attractive.
We have a great article on what the native ad funnel is, breaking down all its aspects here. In this article, we'll explain how to launch mobile native ads, their types, benefits, and examples.
What Is Mobile Native Advertising?
Native mobile advertising refers to a form of advertising that integrates into the content of a mobile application or website, providing a non-disruptive experience for users. Unlike traditional display ads that can interrupt user engagement, native ads are designed to match the look and feel of the platform on which they appear. This approach enhances user experience and increases the likelihood of engagement.
There are several key characteristics of native mobile advertising that also answer the question what is mobile native advertising.
Main distinctive features of mobile native ads
- Contextual integration.
Native ads are crafted to blend in with the surrounding content. This means they adopt similar design elements, such as color schemes, fonts, and layouts, making them feel like a natural part of the user experience. - User engagement.
Because native ads are less intrusive, they often lead to higher engagement rates. Users are more likely to interact with content that feels relevant and unobtrusive, leading to better click-through rates (CTR) compared to traditional ads. - Variety of formats.
Native mobile advertising can take many forms, including sponsored articles, in-feed ads, recommendation widgets, and social media promotions. Each format is tailored to fit seamlessly within its specific environment. - Content-driven.
Unlike standard banner ads, native ads focus on delivering valuable content. This could be in the form of informative articles, entertaining videos, or engaging infographics that align with the interests of the target users. - Targeted messaging.
Native advertising allows for precise targeting based on user behavior, interests, and demographics. This ensures that the right message reaches the right audience at the right time.
How Do Mobile Native Ads Work?
As we’ve mentioned before, native advertising on mobile is aimed at integrating into the surrounding content on mobile platforms, providing a pleasant user experience.
Here’s a breakdown of how they work:
- They integrate with the site's content. Obviously, native ads mimic the look and vibe of the platform's organic content. This includes matching fonts, colors, and styles, making them appear as part of the user’s feed.
- Made targeted and personalized. After that, advertisers use data analytics to target specific demographics, interests, and behaviors. This ensures that the ads are shown to users who are more likely to engage with them.
- User engagement oriented. Since they mix with the content easily, users are less likely to perceive native ads as traditional advertising. This encourages higher engagement rates.
- Analytics and performance tracking required.
Advertisers then monitor performance metrics such as impressions, clicks, CTR (click-through rate), and conversions in real-time for mobile native ads. Based on the analytics, advertisers can adjust their strategies— changing targeting, creatives, and testing different formats to improve performance. We go in-depth with these metrics in this article here.
Key Formats of Mobile Native Ads
One of the main advantages of native ad formats is their variety, it can fit to any taste and opens up a field of opportunities for any marketer, so let’s have a closer look at what native ads can look like and actually offer.
In-Feed Ads
In-feed ads are those types of native ads designed to appear within the content feed of social media platforms or news apps. They look just like the surrounding posts, making them less intrusive for users. For instance, a sponsored post on Instagram will resemble a regular post from influencers with images and captions. This format encourages users to engage without feeling like they’re being sold something.
Recommendation Widgets
These ads often appear at the bottom of articles or web pages, suggesting related content that users can find interesting. They usually feature eye-catching pics and enticing headlines.
For example, after reading an article about traveling experience or tips for a journey, you might see recommendations for travel gear or destinations. This format not only promotes products but also enhances the user experience by providing valuable information.
Sponsored Content
Sponsored content takes the form of articles or videos created by brands but presented as if they were regular content.
This could be a blog post that offers insights on a topic relevant to the brand, subtly integrating their products or services. Like medical advice for Nutra offers, or dating tips for a dating app or financial services top for a financial app.
The key here is authenticity when done right, it provides value to readers while promoting the brand.
Search Ads
These ads appear within search engine results and are designed to look like organic search results.
When users search for specific keywords, sponsored listings pop up alongside organic results, often labeled as "Ad" or "Sponsored." This format is effective because it targets users who are already interested in a particular topic, increasing the engagement, and boosting trust as they realize that the content is sponsored and users don’t feel deceived.
In-App Ads
These ads are integrated within mobile applications, appearing during natural pauses in user activity, such as between game levels or while scrolling through feed on Instagram. They can take various forms, including banners or interstitials that look like or imitate app features.
There some more variations of mobile native advertising, yet the aforementioned types are more widespread than other and can be used in your campaigns!
Benefits of Mobile Native Advertising
As now you know all the key features, types and mechanisms behind mobile native ads, we’ll highlight the main pros of this ad type, stay tuned!
8 reason to try mobile native ads
- “Native” experience.
It blends right in with the content, so users don’t feel like they’re being sold to. It’s like a real fruitful piece of advice rather than a hard sell! - Higher engagement.
As it feels natural, people are more likely to interact with it. Think of the format as a conversation starter rather than an interruption. - Better brand recall and recognition.
Native ads stick in your mind longer. When they’re part of the content, they’re easier to remember! - Targeted reach.
Affiliates can tailor native ads to specific audiences based on their interests and behaviors. It’s like sending a personalized invite instead of a mass email. - Less ad blindness.
Users are bombarded with flashy ads everywhere. Native ads are refreshing and can cut through the clutter, making them feel less annoying. - Enhanced trust.
Since they match the platform’s style, people are more likely to trust them. It’s like getting a recommendation from a friend. - Versatile formats.
From articles to videos, you can get creative! Mix it up to keep your audience engaged and entertained. - Boosts organic reach.
When users engage with your native ads, it can enhance your overall visibility and reach on the platform.
Best Examples for Designing Mobile Native Ads
Let’s look at several converting mobile native advertising examples for various products that are now trending on the market and can boost your profit, the most compelling ideas are collected below!
- Health Advice Articles
Make an article titled "People From Auckland Those With Knee and Hip Pain Should Read This!" to be published on a health and wellness site in the exact region. This will boost the loyalty of people from the region.
If we take a specific country like Canada, a similar article might focus on local products, highlighting Canadian brands that offer organic supplements, making it relatable and trustworthy for the audience.
- Expert Comparison of Financial Services
A native ad could take the form of a detailed comparison article titled "Which is Better: Medibank, Bupa, Hcf or Nib? | Billy Explores" This article can feature side-by-side comparisons of various financial services in the region.
For readers in Australia, the article might highlight local platforms such as Spaceship and SelfWealth, discussing their unique features and benefits tailored to the Australian market.
- Real-Life Stories of Becoming a Millionaire
A compelling native ad could be a personal story named "How I Turned My Side Hustle into a Million-Dollar Business in Just Two Years." This piece would narrate the journey of an ordinary girl who became an entrepreneur, detailing the challenges faced and strategies used to achieve success.
Throughout the story, there could be promotion of specific tools or services that helped along the way, such as project management software or online courses.
- Beauty Products with Shocking Info
A post or an article titled "68-year-old Woman From Perth With Baby Face. See What She Does" could serve as a really eye-catching native ad. It would discuss natural ingredients found in your beauty products and their pros for skin, featuring a shocking story.
- Affordable Treatments and Cheap Services in Specific Regions
A native ad could feature an article like "Top 5 Affordable Dental Clinics in Mexico for Americans." This piece would provide insights into cost-effective dental care options for travelers seeking treatment abroad.
Or some beauty-related article like “Dermatology Treatments in Mexico (Prices May Surprise You)”, specifying that this exact country can boast of cheap and quality services.
Conclusion
Knowing all about mobile native ads is certainly a superpower, don’t hesitate to use it in your future campaigns!
To obtain even more power, take top-notch offers from MaxWeb Inc now and run them on mobile native ads!