TikTok has been a lot in the news in the last couple of years. From blame for causing “brain rot” to a whole generation, to being the focus on worsening US-China relations, the platform did not have it easy for now. There were even decisions to ban it completely, as well as sell it to other social media platforms, like Meta (we don’t think that would make things much better).
Even with its worsening reputaition, it still has a huge following of people that just cant get enough of the app and the content on it. The thing that sets TikTok apart from other platforms is that the content that is most hosted on it is simple, badly edited user generated content (or UGC).
This content attracts people as it's more engaging and makes them believe that behind that person there isn't a brand trying to sell you something, but another human sharing their positive experience.
Making UGC is not easy at all. Even if you have the best intentions and a good idea, without having that special something that could make your campaign viral, you are dead in the water! Before we cover these ideas more in detail, let’s go back to the basics!
What Makes TikTok So Good?
TikTok has become one of the most popular platforms for affiliate marketing, and there is good reason for it.
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Active Users
TikTok has around a billion active monthly users around the world. Most of them are young adults leaving school and entering the workforce. The audience base is just the right age where they are still young and care about everything you show them, while also having some cash to spend.
No wonder that all platforms are trying to copy its success. It has resonated with a huge part of the population, and as it grows in content and quality, more users are likely join!
- Less Regulations
Meta has been weird with rules and regulations in the last few years. For some affiliates, it looked like they were getting banned for everything and anything. On TikTok, the rules are still a bit more relaxed, and even if your ads get restricted, you can still recover and improve them over time without killing your algorithm ranking.
- Variety of Niches
If you are part of any community, have any hobby, or like anything from books to steel welding, you will going to find a community that covers your niche on TikTok. This exact thing is what got them where they are today.
The TikTok algorithm is very fast, good at predicting what users like and engage with, and it seems to never quite fail you. All of this has led the community to come up with groups for all sorts of niches, and this is where you can shine.
- Affordable impressions
While the prices have steadily increased over the years, TikTok still stands as one of the most affordable ways to get advertising online. Their algorithm, as mentioned before, is great at finding customers at the best rates!
- Short Form - Big Impact
TikTok has pioneered the modern social network, and they have done all of it by utilising short content and its power!
Shorts are well, short, and impactful. The great ones hook you from the start and never let you go. The focus on short-form content has made TikTok appealing for most creators, as it requires only the basic equipment, and you can work from wherever you want! With the continued rise of short-form content, TikTok is likely to stay on top of the social network scene for a while!
Content Ideas That Work
TikTok is full of viral content and ideas, so here are some you can use to boost your results!
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Product Unboxing and Reviews
TikTok users love to experience stuff together with others. Unboxing fits perfectly into this! Short, visually appealing unboxing videos and honest product reviews can capture attention and give you a solid following over time. Keep your content transparent, energetic, and relatable!
You can try things like 30-seconds unboxing of a small gadget with some first impressions on it. Or a quick test and comparison between two products.
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“TikTok Made Me Buy” Videos
Recently a lot of these videos started going viral again, and its all because the content itself is basically evergreen. The “x” made me buy this angle is always interesting and depending on how you approach the content and how trendy the product is, these videos can do great.
These styles of videos work best for viral gadgets or products that people are already talking about, or for products that just came out and you want to create some buzz around them.
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Storytime and Personal Experiences
As mentioned before, user generated content is the king of TikTok. The best way to make convincing UGC is by making storytime and personal experience videos with real examples.
These videos don’t have to be edited in any specific way; all they need is an engaging story with a problem, journey, and solution. These videos are evergreen and can work on a wide audience as everyone is interested in personal stories, especially if they sound realistic and have a good payoff at the end!
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Before and After Content
If you want to show that something is working as intended and effective at it, make before and after videos! No matter if you are selling a vacuum cleaner or supplement. Showing how the product works, solves a problem, and how things are better after it; can have a huge impact on your performance.
The most popular thing is to show weight journeys, but the format is so flexible that you can use it on anything! From home improvement to insurance rates!
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“Did You Know” Videos
Did you know that these types of videos are some of the most popular ones on the entire platform? Quick, surprising, and educational, these hit all the right spots for alot of people.
If you decide to make content like this, you need to find facts and trivia that is both interesting and that pushes audiences to interact with whatever you are selling more. Lets say for a weight loss pill, you could start off with “Did you know that these popular supplements can make it harder to lose fat? Let me show you what you should be taking instead!”
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Viral Trends
There is always some viral trend going on on social media. Some brands, even famous ones, like Dualingo and Ryanair are always using these trends to get ahead of their competition with better marketing. The thing is, with these viral trends, you only have a short window of opportunity to make that content.
If you want to make the most out of the viral trends, you need to jump on as many of them as early as you can. The thing is, once everyone is already talking about it, it's not going to be great for advertising. The competition will be high, and most of the interest has already peaked, giving you worse overall results.
Conclusion
TikTok has gained a lot of popularity in the last few years, and all of those people are likely to change for the future no matter what. With all of those people come a lot of content creators and advertisers that might fight you for the same audience.
For cases like these, you need to know how to make viral videos and how to find ideas for them before the competition does! With these viral TikTok ideas, you should be set for at least some time before we get another article going!