Running profitable campaigns can be hard without the right platform behind your back. Today, this is more true than ever as the competition is rising from all sides and only the best equipped, skilled, and knowledgable affiliates manage to stay afloat in this industry.
For cases like these, platforms such as Adelphic can be a real lifesaver for affiliates of all sizes. But what is this unique DSP, and why should you find out more about it? Well, today we will cover exactly that!
The people behind Adephic love touting their slogan "The programmatic software upgrade markers deserve" but just how true this is and how big is the upgrade? Well, we are bringing you an updated look at this DSP and we will show you how it can help you become the best affiliate you can be in no time!
What is Adelphic?
Adelphic is a Demand-Side Platform (DSP) that helps marketers plan, buy and measure advertising across all devices. The Adelphic platform provides marketers with access to billions of ad impressions per month, making it one of the largest programmatic ad platforms in the world.
This number is nothing to scoff at as some of the industry veterans and heavy hitters often fail to exceed this number in any meaningful way! But this is far from the only thing that this DSP can offer its users!
Adelphic's key features include:
Cross-device advertising
it allows marketers to reach their audiences across all devices, including desktops, laptops, smartphones, and tablets.
Real-time bidding
Adelphic's real-time bidding (RTB) technology gives marketers the ability to bid on ad impressions in real time, ensuring that they always pay the fair market price for advertising.
Campaign management
The platform's campaign management tools make it easy for marketers to create, optimize and track their ad campaigns.
Reporting and analytics
Adelphic provides detailed reporting and analytics tools that help marketers measure the success of their ad campaigns.
How to create an account on the Adelphic platform
Creating an account on the Adelphic platform is quick and easy and not that different from creating an account with any other platform. Simply go to www.adelphic.com and click on the "Get Started" button.
From there, you will be prompted to enter your name, email address, password, job title, monthly budget estimate, experience data, and a bunch of other info that the platform needs to open your account. Once you have entered all of the required information, click on the "Get Started" button and you will be ready to start using the Adelphic platform.
The network will then go through your data and contact you within a period of time with your account details. If everything checks out, you should get granted access to your account in no time!
How to create an ad campaign on the Adelphic platform
Creating an ad campaign on the Adelphic platform is simple and easy to do. To get started, log in to your Adelphic account and click on the "Campaigns" tab. From there, you will be able to create a new campaign by clicking on the "Create Campaign" button.
Once you have clicked on the "Create Campaign" button, you will be prompted to enter your campaign name, budget, and start/end dates. Once you have entered all of the required information, click on the "Create Campaign" button and your ad campaign will be created.
It's not different from any other platform, and the process might change slightly with UI updates or different goals that you might have for your accounts.
Targeting options available on the Adelphic platform
Adelphic provides a wide range of targeting options that allow marketers to reach their audiences with laser precision. Some of the targeting options available on the Adelphic platform include:
Geo-targeting
Adelphic allows you to target your ads to specific countries, states, regions, cities, or zip codes. This is a standard thing that you should utilize to target the right countries and cities for your campaigns.
Demographic targeting
Adelphic's demographic targeting options allow you to target your ads to specific age groups, genders, or income levels. It can be used to filter the population based on your ideal customer.
Behavioral targeting
Adelphic's behavioral targeting options allow you to target your ads to users who have exhibited certain behaviors, such as visiting a particular website or making a purchase online. This is great if you know what your average customer likes, as you can utilize that to ensure you get more people with similar interests.
Interest targeting
Adelphic's interest targeting options allow you to target your ads to users who are interested in specific topics, such as sports, travel, or fashion. Find the right people for your campaigns with these interests and boost
How to measure the success of your ad campaigns on the Adelphic platform
Adelphic provides several ways for marketers to measure the success of their ad campaigns. The platform's reporting and analytics tools allow marketers to track a variety of metrics, including:
Impressions: The number of times your ad was seen by users.
Clicks: The number of times users clicked on your ad.
Conversion rate: The percentage of users who clicked on your ad and then took the desired action, such as making a purchase or signing up for a newsletter.
Cost per conversion: The amount you spend on your ad campaign divided by the number of conversions.
And much more...
With these and other metrics, you can quickly discern what campaigns are doing good, which are doing bad, and what you can do to make the bad good, and the good better. Optimization, as always, is key if you want to have great results!
Tips for getting the most out of the Adelphic platform
There are many things you can do to get the most out of the Adelphic platform. Here are a few tips:
Make use of Adelphic's targeting options
Adelphic's targeting options allow you to reach your audience with laser precision. By making use of these options, you can ensure that your ads are being seen by the people who are most likely to be interested in them.
Use Adelphic's reporting and analytics tools
Adelphic's reporting and analytics tools allow you to track a variety of metrics, including impressions, clicks, conversion rate, and cost per conversion. By tracking these metrics, you can identify which aspects of your ad campaign are performing well and which could use improvement.
Test, test, test
Adelphic provides a number of ways to test your ad campaigns, including A/B testing and multivariate testing. By testing different aspects of your ad campaigns, you can identify the combination of elements that produces the best results.
Conclusion
Adelphic is a powerful DPS ad network that provides marketers with several ways to reach their audiences. The platform's wide range of targeting options and robust reporting and analytics tools make it an ideal solution for those looking to get the most out of their ad campaigns.
By following the tips outlined in this blog post, you can ensure that your ad campaigns are successful and that you are getting the most out of the Adelphic platform.
Have you used Adelphic for your business? What results did you get from this powerful DSP? Share your experience with us in the comments below!
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