In the past two years, AI has changed so many things in our daily internet habits. The new chatbots and tools made our lives easier in a lot of ways, but they also added a bunch of content on the web that isn't helpful and can be considered spam.
This has resulted in people who are searching for specific things on Google nowadays, often going to the search results filters and filtering any pages made in the last year, as they consider it to be low-quality articles made with the help of AI.
Google as the main and most dominant search engine and online advertising platform isn't really happy about this. This made them develop their AI that should give better quality responses, filter out bad results, and help users get what they want better. Of course, this is all easier said than done, and Google’s first project Bard was a bit of a failure, so much so that they decided to rebrand completely to Gemini, and even with that rebrand and updates, it still falls below some of the competition.
So, we will explore how Google AI works and how you can take advantage of it. We will focus on Google Gemini, a new AI model, and explain why it is important, how it competes with other AI models like ChatGPT, and what the future holds for Google AI.
Basics of Google AI
By now we all know what Artificial Intelligence (AI) is in broad terms and how it works. The thing we don’t consider is that some sort of AI has been present on Google for close to a decade.
The first implementation helped its search engine deliver better results to users. It was a huge hit and it's what directly propelled Google to the top of search engines. Then they started implementing it in Google Translate, and then more and more tools.
After OpenAI released GPT they realized they aren't the only player on the block, and that some companies made a huge leap forward in tech while they were dormant. This caused Google to start developing its own AI quickly. Their goals were huge, but as we all know, it's one to plan for something, but building something to work as intended with the features you want is a whole different thing.
This caused Google to release subpar AIs that haven't made a huge impact on the market. But hopefully, with a lot of dev time and updates, they can reach and surpass the competition. Only time will tell, but for now, let's talk about what is here and how you can make the most out of it!
Introduction to Google Gemini
Google would like you to think that Gemini is a new AI model that represents a significant advancement in AI technology. But in reality, it is a culmination of the different tools and tech they developed over the last decade or so.
Gemini is a huge upgrade that is more efficient, accurate, and versatile compared to previous models, but it's far from perfect. However what helps is the tech that helps Google understand complex and conversational language, and gives users better answers to their queries. This feature also brings a couple of changes that affiliates can use to rank higher and get better results!
Importance of Google Gemini
Google Gemini is important because it sets a new standard for AI performance. It competes with other AI models like ChatGPT, which is known for its ability to generate human-like text. While ChatGPT is good at creating conversational responses, Google Gemini excels in understanding context and providing accurate information.
It also has built-in advanced algorithms that focus on search results, analyzing websites, and giving answers to questions that might be only found on specific niche websites.
With further development, Google thinks it can completely replace its search feature and act as a personal web assistant that can do anything and everything you need. Of course, we are still far off from this future, but who knows what AI tech will look like in a few years!
How to Take Advantage of Google AI and Gemini
Gemini offers a lot of cool features that we can already use as affiliates to gain some sort of advantage. Here are some things you can use it for already to get the most out of your camps!
1. Content Generation
Something that AI is great at is content generation. Every AI nowadays offers some sort of content generation, and Gemini is no different. With it, you can create various blog posts, articles, posts, images, and soon even videos!
Of course, all of that content is still AI-generated so it might not be of the highest quality, or even be what your audience expects from you. This is why you should use these tools as an assistant and not a replacement for writers and designers.
Use AI to find interesting topics, write some outlines, and then continue with writing more detailed and informed pieces on your topic. Also, remember that AI can detect AI writing, and Google is likely to let content made by Gemini slide while limiting content made by other bots.
2. Keyword Research and SEO Optimization
Google has one of the best keyword tools on the web with its Keyword Planner, and Gemini has access (or at least partial access) to that database. You can ask the AI to give you some relevant keywords for your niche, and it should be able to give you some good results.
It's also very useful when trying to improve SEO. Gemini knows what the main search engine likes, and it often can be very good at judging what you should optimize, change, and improve.
3. Strategy Development
Planning a strategy might seem simple, but there is much more to it. To make a good and efficient strategy for your content and development it takes a lot of experience and insight. Both of these can be improved a lot by Gemini.
Gemini should be able to help you with optimizing your flow and understanding what aspects of your camps to focus on and improve further. You can also create a comprehensive plan that covers all topics, creatives, content, and audiences that you need to cover to perform to the fullest!
4. Coding
Recently there was some news that Google Engineers are using AI to help them code better, and if it's good for them, it should be more than good for you. If you need to optimize your LPs, make edits, or create completely new ones, now you can without any coding knowledge.
5. Optimization
Google's AI tools can help you with optimizing everything in your pipeline. Anything from content, and audience targeting, to SEO and keywords. We mentioned some of them before, but know that Gemini and other AI tools can help with every aspect of your campaign.
Just make sure to ask the right questions and format them so that the AI understands where your issues are and helps you improve upon them to the max. It’s also important to note that though Google AI can streamline your marketing campaigns, it still needs some guidance. Fortunately, there are highly effective strategies and tips covered in our YouTube channel. Check out these crucial tips and strategies here: watch here.
The Future of Google AI and Gemini
The future of Google AI and Gemini looks promising. As technology continues to evolve, we can expect even more advanced AI models that can perform complex tasks with ease. Google is constantly working on improving its AI capabilities, aiming to make its products smarter and more helpful.
In the coming years, AI will likely become even more integrated into most platforms completely, making creating, launching, and optimizing marketing campaigns borderline trivial.
This of course has its upsides and downsides, but all in all, there is much to do, learn, and improve upon to get to that point. Meanwhile, use AI as a great assistant, and keep in mind that it's not perfect, and it will make mistakes, so you need to babysit it for the most part.
Conclusion
Google AI and its latest model, Google Gemini, are powerful tools that can benefit individuals and businesses in many ways. AI is the future and it shows. The tools currently available can help with so many things that it's crazy not to use them.
Even though they are quite advanced, it's not recommended to only focus on them, as human writing and strategies are still a bit better than what AI can come up with, so keep that in mind.
Have you used Gemini for your campaigns? How does it compare to ChatGPT and what features do you use the most? Share your experience with us in the comments below!
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