There are not many users of the internet who have never encountered push ads, yet they still convert well for many verticals bringing good profits to affiliates. In fact, we've discussed the potential of push ads for affiliates and how they can be used to increase revenue. Let's dive in further.
With the simple setup nature and low traffic costs, push ads can for sure be called one of the most attractive ad format, but not all the marketers know how to work with them correctly even in 2024.
In this article, MaxWeb Inc will explain all about push ads, how push notification advertising works, where to buy such ads, best verticals to test, push ads creative examples as well as campaign setup and optimization tips.
What are Push Ads?
Let’s get started from the basics and understand what push ads are.
Push ads (also known as push notification ads) is the kind of ad that reminds of a real personal message from an app or a website. It pops up over other windows on the website in the corner of the page.
Such ads support any device, from mobiles to desktops and laptops. Users can see such ads once they have internet connection, browser, and agree to subscribe to them. They're perfect for convincing a customer to take action!
Mobile push ad example
What are the key components of effective push ads?
There several essential elements that need to be taken into account when creating push ads:
- icon, it’s a must for push ads, a sneak peak of the product;
- headline, can be a call-to-action to catch attention;
- text message, describes the main offers’ details;
- main image or banner, conveys what the product is about;
A classic push notification ad consists of all the aforementioned elements, yet there is also a short form of such ads, without the banner, only icon, headline and texts.
All push ads are created via the same template, yet there’s a great room for creativity due to its loyal content policy, such notifications can be modified however you wish, imitating a real personal message or a browser alert.
Push ads examples with/without banners
How Do Push Ads Work: Subscription Process Explained
Let’s go through the users journey to the subscription process when it comes to push ads subscription and understand this flow.
Any website can integrate a snippet of code that allows users to subscribe to push notifications. For website owners this serves as an effective monetization strategy for their platforms.
Push advertising subscription flow
- A user comes to the website and the subscription offer pops up. The person can either decline or accept the subscription, the process is voluntary. Important to note that the process is entirely anonymous; users are not required to provide personal information.
- After the users subscribe, their consent is securely encrypted, ensuring that no third-party entities can access or replicate.
- Once the subscription is made, clients’ details are added to the database of the push advertising network that collaborates with this website.
By selecting a specific push ad agency or network, advertisers gain access to an audience that has previously visited such sites and are into receiving notifications.
When a marketer purchases push ads, these notifications are shown directly on the devices of users who fit the specified targeting criteria, like GEO, browser, OS or any other. Notably, users do not need to remain on the website to receive these ads.
This delivery technology ensures that push ads reach users even when they are offline. As soon as they reconnect to the internet, they will receive any pending notifications.
What are web push notifications and push ads: differences
In the evolving landscape of advertising, a new player has emerged: "in-page" push ads, often referred to as "web push" ads. These innovative ads are designed to address the increasing restrictions placed on traditional push notifications.
Traditional push ads
Traditional push ads are notifications sent directly to users' devices via their web browsers or mobile apps. These notifications can appear even when the user is not actively browsing the website that generated them.
However, with recent updates—such as Google Chrome's version 128—the browser has become more advertisement aware. If a user frequently dismisses push notifications, Chrome may disable future prompts entirely, limiting advertisers' reach.
Example of traditional push ads
Web push ads
In contrast, web push ads operate differently. These ads are generated directly from a web page, resembling traditional push notifications but overcoming the limitations imposed by browser policies.
Since they are part of the webpage's content rather than being controlled by the browser, they maintain visibility regardless of user behavior regarding traditional push notifications.
Web push ads example
There are several key distinction features between web push notifications and classic push ads:
- Source of generation.
Traditional Push Ads: Sent by browsers or apps, requiring user opt-in.
Web Push Ads: Generated directly by the webpage, allowing for more consistent delivery.
- Compliance with browser policies.
Traditional Push Ads: Subject to strict regulations and policies set by browsers, limiting their effectiveness.
Web Push Ads: Immune to these restrictions, providing a reliable alternative for advertisers.
- Visibility.
Traditional Push Ads: Can be missed if users are offline or have disabled notifications.
Web Push Ads: Always visible while browsing the site, ensuring that users see the ad content, reaching iOS users.
What Are the Advantages of Push Ads in Affiliate Marketing?
Now that you know all the basics of push advertising, how they work and the differences between similar formats, it’s crucial to enumerate all the pros you’ll get once buy push ads.
Main Push Ads Advantages
- Voluntary ads subscription. The audience for push ads consists of genuine individuals who choose to subscribe to such ads, differentiating them from other advertising formats that may not have engaged users.
- Fast and direct delivery. Push notifications appear directly on users' screens, ensuring reliable delivery. Even if users are offline at the time of notification, they will see the ads as soon as they reconnect, guaranteeing visibility among the intended audience.
- Any vertical and GEO promotion.The extensive reach of push ads allows for the promotion of a diverse array of offers and countries. However, it’s crucial to select offers wisely; overly niche products tend to perform less effectively than consumer-oriented items.
- No big budgets required. The low cost per click makes this format accessible for newcomers in affiliate marketing, enabling anyone to achieve high CRs and CTRs.
- Flexible content policy. This format is particularly appealing for affiliate marketers because it allows for a wide range of offers without resorting to bans overcoming techniques. Verticals such as iGaming, Crypto and Adult can all be advertised without restrictions.
Where to Buy Push Notifications Traffic in 2024?
In 2024, affiliate marketers can easily acquire push notifications traffic through various ad networks or programmatic advertising platforms with just a few clicks. The market is saturated with numerous options today.
Push ad networks typically operate on a cost-per-click (CPC) or cost-per-action (CPA) model, functioning in real-time. Generally, the higher the bid set by the marketer, the more refined the audience they will reach.
Many of these networks boast extensive audiences and offer diverse targeting capabilities. They also provide their own tools to streamline the process of optimization and advanced targeting for effective campaign creation.
If you’re wondering, what’s the price of push ads in 2024, it all depends on the payment model. Cost per click typically ranges from $0.05 to $1.00 per click, depending on the network and targeting options. Speaking of CPA, it can vary from $10.00 to $100.00 or more per conversion, depending on the product or service.
Best verticals for Push Ads in 2024
However, understanding what is push advertising is not enough for successful ad launch, it’s crucial to learn all about best niches for the ad format.
With the right strategy, you can effectively engage audiences across various sectors, including e-commerce, iGaming, finance, nutra, dating, mobile applications, sweepstakes and others.
Here are some of the most effective verticals for push advertising:
- Finance.
This niche is ideal for promoting investment opportunities, personal loans, and financial advice. The urgency of financial decisions makes push notifications particularly attractive.
- Dating.
Apps in this vertical can use push ads to attract users with enticing messages about potential matches or limited-time offers for premium memberships. - Sweepstakes.
The thrill of winning captures attention quickly. Push notifications can effectively drive traffic to contests and giveaways, encouraging immediate participation. - iGaming.
Online casinos and betting platforms are all about the excitement of real-time updates and promotions. Push ads can notify users of live events or special bonuses, and also show the thrill of the game. - Nutra.
With a growing interest in weight loss and health improvements, push ads can promote health products, supplements, or wellness programs that appeal to consumers who are into slimming and beauty procedures.
By selecting the right niche and crafting luring messages that resonate with your audience's interests and needs, you can significantly enhance the effectiveness of your push advertising campaigns.
Best Practices for Creating High-Performing Push Ads
Push campaigns don’t require much from a marketer, though there are some practices that you shall be aware of.
Although the technology powering push notifications may seem complex, launching your first push ad campaign is quite easy.
Here are four essential components you'll need:
- An Offer.
This is the core of your campaign. It shall be chosen carefully, you can test one of the MaxWeb Inc’s to make sure it will bring conversions and work well for push ads.
- A landing and a pre-lander.
Pre-landing pages are particularly important for niches like sweeps, iGaming and dating, a pre-lander can help warm up your audience before they reach the main offer. For other niches a lander is enough!
- A traffic source.
This is how you’ll reach your audience, for push ads you’ll need to find a respected ad network with HQ traffic. - An ad tracker.
This tool will help you monitor and analyze the performance of your campaign, ensuring all the elements work well.
Knowing all the components, it’s high time to launch push campaigns with high ROI, following our recommendations.
Add Different Creatives With Variable Approaches
Diversity is key to maintaining audience interest. Different creatives can resonate with different segments of your audience, they can be gender-based or GEO-based, or all the approaches mixed in one.
Tips:
- A/B Testing.
Create multiple versions of your ad with variations in headlines, images, and calls to action (CTAs). Test these against each other to see which performs better. - Seasonal and event variations.
Update your creatives according to seasons or product updates, like bonuses or sporting events for betting offers. This keeps your ads relevant and timely, capturing attention when users are most receptive.
Choose the Right Geo
Country targeting allows you to tailor your ads to specific audiences based on location, which can greatly enhance relevance and conversion rates.
Tips:
- Research local trends.
Understand the preferences and behaviors of users in different regions. What works in one geo may not work in another. - Test multiple GEOs.
Start by testing your campaigns in various regions. Analyze performance data to identify high-converting locations. - Cultural sensitivity.
Ensure your messaging aligns with cultural norms and values in the targeted geo to avoid alienating potential customers, especially for sensitive topics like iGaming or dating, don’t use adult creatives for religious countries.
Set a Good Bid
Your bidding strategy directly impacts how often your ads are shown and the speed of their display. A well-chosen bid can maximize your volumes and help get better results.
Tips:
- Competitive analysis. Research competitors’ bidding strategies in your niche to realize the average costs in your chosen GEO and set a competitive bid.
- Adjust bids based on campaign performance. Start with a moderate bid and gradually increase it based on performance metrics. If certain ads are converting well on specific traffic sources, consider raising the bid for them specifically.
- Consider bid types.
Explore different bidding options (e.g., CPC, CPA) to find what works best for your campaign goals.
Choose Suitable Budget
A well-thought daily budget ensures that you can maintain your campaign long enough to gather enough data for analysis while avoiding overspending.
Tips:
- Allocate the budget wisely.
Divide your budget across different campaigns and creatives. This allows you to test various approaches without putting all your resources into one campaign. - Monitor your daily spend.
Keep an eye on daily spending to avoid budget wasting. Adjust the budget based on performance; if a campaign is underperforming, consider reallocating funds. - Set a part of the budget for testing.
Reserve a portion of your budget specifically for testing new ideas and strategies. Such experimentation can lead to breakthroughs in performance.
Get Fresh Traffic from New Users Subscriptions
Engaging new subscribers can lead to higher conversion rates as they may be more receptive to fresh content and offers on push ads.
Tips:
- Welcome texts.
Create enticing welcome offers specifically for new subscribers. This could be a discount, free trial, or exclusive content. - New users segmentation.
Apply segmentation strategies to tailor messages for new subscribers based on their initial interactions with your brand.
Start with Broad Targeting
Wide targeting options allow affiliates to reach a larger audience initially, which can help in gathering data and identifying high-converting segments.
Tips:
- Start broad, then narrow targeting.
Begin with broad targeting to collect data on users who engage with your ads, then define your audience based on performance metrics. - Use lookalike audiences.
If you have existing customer data, create lookalike audiences that mirror their characteristics. This can help you tap into new potential customers who are likely to convert.
That is the basics of buying push notifications traffic successfully, our last step is optimizing such campaigns for best results.
Push Ads Creative Approaches: 4 Main Ideas
Here’s a detailed look at four effective approaches for push ad creatives that will convert for any vertical:
- Urgency
This approach is all about time sensitivity. By creating a sense of urgency, affiliates encourage immediate action from the audience.
- Time limits: Use countdown timers or phrases like "limited time offer" to convey urgency.
- Exclusive deals: Highlight discounts or offers that are available for a short period.
Example: "⚠️ Only 2 Hours Left! Get 50% Off Our Antivirus Software! Protect Your Devices NOW! ⏳"
- Personal Messages
Personalization makes ads feel more relevant and engaging. By addressing the user directly or the specific GEO, brands can build a stronger connection.
- Exact city or region: Incorporate the recipient's GEO in the message for a personal touch.
- Tailored content: Imitate a real app notification for dating or a voice message from a girl, for instance.
Example: "💬 Lola, 22 - Caldonazzo. Can I send you my photos?😉"
- Bonuses application
This approach targets freebie seekers by offering enticing bonuses and rewards. By presenting appealing incentives, brands can attract new users and encourage participation.
- Exclusive offers. Promote iGaming bonuses like free spins, deposit matches, or loyalty rewards.
- Call to action. Encourage immediate sign-ups or participation to take advantage of the bonus.
Example: "🎉 Unlock Your Exclusive Welcome Bonus! Join now and get 100 Free Spins on our hottest games! Don’t miss out—start winning today! 🎰"
How to Optimize Push Ads for Better Results: Essentials
Once you've identified the verticals for your push ad promotions and set up your initial campaign, it's essential to focus on transforming it into a revenue-generating powerhouse.
Advice#1: Offer testing
Experiment with various offers for each campaign you launch. Within the same vertical, different offers can show distinct performance outcomes, influencing both payouts and overall effectiveness.
Advice#2: Creative variations
Create multiple versions of your creatives and ad copy. It's crucial to ensure that you target different segments of audience and find your own. Incorporate compelling power words and emojis to enhance your click-through rates (CTR).
Advice#3: Use whitelists of sources
As you gather data on sources efficiency, you'll identify which traffic and audience segments convert best of all. Many affiliates tend to just block underperforming sources rather than concentrate on those that drive higher conversions, yet it’s better to combine the white and blacklists.
A strategic approach is to implement whitelisting for your top-performing campaigns. Begin by pinpointing your best traffic sources and audience segments.
Advice#4. Don’t forget about blacklists
In addition to whitelisting, consider implementing a blacklisting strategy.
By identifying and excluding low-performing or really expensive traffic sources from your campaigns, you can focus only on effective channels. This not only helps to save your budget but also enhances campaign performance and CR.
Conclusion
Now you know all about push ads — from push advertising definition and costs to differences between types of ads, creatives examples, niches, setup and optimization tips.
Make sure you implement the info when launching your push ad campaign in 2024, this guide will certainly serve as a helping hand to any marketer.
Don’t hesitate and take a lucrative offer for push traffic at MaxWeb Inc and get increased revenues today!
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